Let your personality shine through
The recruiter reading your LinkedIn profile summary has not met you face to face. They have no idea of who you are or how very charming you may be. This is where your LinkedIn profile summary differs most from your CV, because you can let some of that award-winning personality shine through in your writing. This technique is used in the best LinkedIn profile summaries, and it can really work wonders when you get it right.
Take a look at this example. Craig Japp, a solution leader, knows how to write a summary that really flows. Here's part of his LinkedIn profile summary:
'After the realization set in that I will not be making it as a pro footballer or Wimbledon great (I wasn't close), I spent many evenings trawling the local press and digital job boards seeking the dream role that was out of reach. So it is no surprise that I now work in an industry which rewards me for helping people realize their potential and setting them on their way to achieving great things.'
Whilst you may think that starting with a joke is risky business, Craig manages to make it work. Whether you're a comedic genius or just a warm and friendly person, you need to show that to the reader in your writing.
Note: The key word here is 'show'. Don't make the mistake of writing: 'I'm a funny, warm person…' in your summary. Let it come through naturally!