Why you should always customise your CV
Think of it like this: If you fancied buying a ready meal, you'd want to choose something that was tailored to your dietary requirements, your appetite, your budget and, of course, the kind of cuisine you felt like eating. You wouldn't look twice at a box simply marked 'microwave meal'; you'd want to know that the food was going to meet your exact wants and needs, and you'd look to the information on the box to tell you that.
It's the same story with recruitment. HR managers want to know if applicants are going to meet their specific requirements. By tailoring each application to the role, company and industry you're applying for, you'll help the reader understand how your unique experience can benefit their unique job position. Even though your core history, qualifications and skill set will remain the same from application to application, it's how you spin that information that can make or break a potential candidacy (especially taking into account the fact that your CV might have to satisfy an applicant tracking system first).
A final point – HR managers also need to know that candidates care enough about the role to spend the extra time making their application extra special. If you go in with a generic approach, you'll risk seeming careless. Of course, this is not what you want to do, especially if your cover letter waxes lyrical about your fantastic attention to detail!
Ready to beat the bots and get your CV in front of the right people? Use what you've learned here to optimise your next application using just the power of words.